There are different online sales and sales sites, the main ones being the virtual store and the marketplace. Next, we will know the main characteristics of each one of them.
A virtual store is a sales site created by the entrepreneur himself to display his products. All the characteristics of this type of sales site are defined by the business owner: from how the products will be organized to the e-commerce layout, including the means of shipping and payment used.
A marketplace is a sales site where multiple retailers can sell their wares. It’s like a virtual shopping mall, with several products on display. If you’re wondering if you know a marketplace, chances are you do. There are some quite famous, like Mercado Livre, Americanas.com, Amazon, and OLX.
These sites can sell new or used products and have in common the fact that they display items with a standard visual identity (it is impossible to differentiate the stores at first), have many visitors, and charge fees on the price items sold over there. It is important to emphasize that it is possible to combine virtual store and marketplace in your strategy despite being different sales channels. Depending on how your e-commerce is created, it is possible to integrate orders placed through the marketplace with your sales panel, making management simpler.
How Much Does A Sales Website Cost?
To know exactly how much it costs to make a sales website, you need to have information about the products you will market. These costs will vary depending on what you sell. However, it is possible to get an idea of the enterprise’s monthly fixed fees when creating e-commerce. Keep in mind that you will need to spend on:
- The monthly fee for the e-commerce platform;
- The regularization of your company (which can be an MEI, if you are going to start alone);
- A business bank account;
- A value assigned to a counter;
- A value for marketing campaigns.
If we consider an example of an entrepreneur who is starting his sales site now, we can take the following monthly amounts per base. You can visit sites like promo republic for example to help you in this journey. Check https://promorepublic.com/en/ for more information on this.