The topic is a cause for never-ending debate. Some SEO experts say that SEO providers are always greater than SEO resellers because resellers are only borrowing the services of providers. Resellers have to do this to survive the industry and become successful.

However, as a regular business owner, I’d rather deal with an Reseller than directly talking to the service provider. Although in the context of SEO reselling, the end client has no idea on the SEO reseller’s status as a middleman, I still prefer working with an intermediary to dealing with upper management. These are my reasons:

Resellers do everything to meet your needs and preferences.

Resellers will do everything to have your signature on a contract and to keep you on his roster of active clients as well. Companies who resell want to please you because they’re targeting their providers’ attention. A job well done means recognition from the boss.

SEO providers hire resellers because of their talent; they can convince and push people clients to believe in them.

Most SEO resellers are effective marketers. These resellers’ innate ability in convincing people with their words is one good factor to somehow foresee how they could protect your business in the future. Resellers also help clients understand the basics and technicalities of SEO, even without the provider’s presence. That, I believe, is a very good trait of a middleman. They can also effective at convincing the provider regarding your future concerns and requests as an end client.

Most SEO resellers can empathize with you.

Many high-ranking SEO providers today don’t really have an understanding of regular business owners and common people. SEO resellers can empathize with you, and having a business partner who completely understands your business and its needs can make your business more successful.