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Leveraging the Power of Social Media for Employee Referrals

Recruiting is all about communication, and modern times have witnessed several shifts. Internet capacity has expanded to the point where instant interaction is within everybody’s grasp. As timing becomes more immediate, the way that people search and connect is advancing. This boils down to a quicker recruiting cycle – you need to source and sort the relevant candidates before your competitors do.

Today there is a growing importance of engagement and relationship building with potential candidates. With the modified communication patterns, candidates expect two-way interactions with recruiters. There is an increased focus on the cultivation of relationships with potential candidates, creating bonds based on trust, feedback and transparency – not just posting a position on a job board and playing the waiting game.

Strengthening organization’s online reputation by connecting with the online community (reaching out through social media, organization website, and pay-per-click ads, for starters) and marketing your organization, as an amazing place to work is the need of the hour.

And this is possible by leveraging the power of social media with employee referral program of the organization. The recruitment software will reach the employees and engage them as recruitment ambassadors.

Benefits of Leveraging Social Media with Employee Referral Program:

1. Increases Job Visibility

With hundreds of millions of people on Facebook, Twitter and LinkedIn, using social networking platforms for recruiting will ensure that your job openings will be seen and read by a larger number of qualified candidates.

2. Increases the Quality of Hire

People who frequently use social media may be considered early adopters, who are highly desirable in the job market at the moment. Using social media to recruit will therefore attract this group of people, who are normally more technically savvy and innovative.

3. Raises Brand Awareness

Using social media platforms will not only increase your overall organization visibility, it will also let potential employees know that you are with the trends of social networking. Opportunities to interact with potential candidates through social networking sites can also help position organization brands by targeting workers in a more dynamic way.

4. Improves Referrals

Employee Referrals are definitely of the best kind of business lead, so why not apply the same principal to jobs? Social recruiting can help you make more people aware of your organization’s current job opportunities through spreading the information through various social media means.

5. Inspires Employees

Posting jobs to your organization’s social media platforms is also an indirect way of empowering your employees to spread the word. Employees and followers can simply choose to share a link to another person’s profile

6. Reduces the Cost to Hire

The recruiting-related transactional costs through social recruiting are typically lower in comparison to other sources. Less money can be allocated to traditional job advertisements and put towards social recruiting strategies and implementing related tactics.