Every blogger wants to rank on the top of a search engine. You cannot reach the top without SEO or search engine optimization. So every blogger either learns SEO or takes SEO services[SEO service at Minimice Group, which is the term in Thai] from an expert. SEO is one of the most important elements of digital marketing. Here are a few things you must know so you can do the SEO the right way.

Yoast – a smart plugin

If you are using WordPress for your website, then you might be familiar with the Yoast plugin. This plugin lets you edit your content to make it suitable for SEO. It will inform you about the changes you can do to improve your content and make it more SEO-friendly.

Hemmingway app – can a child understand your writing?

Hemingway app is another great tool. It checks the readability of your content. It will give you a rating in the form of class like class 5^th or class 4^th. Here class 4^th means that a child of 4^th class could read and understand your content. If you get less than or equal to class 4^th, your content is quite good and readable. It also gives you suggestions to improve your content.

Research your competitors

Another important thing you must do is to research your competitors and find out what methods and techniques are working for them. Competitor research would help you in a number of ways. Some of them are:

• You can find the right keywords for your niche. You will find out what keywords are bringing your competitors most traffic and you can use the same keywords.
• You will find out how much they are spending on Google, Facebook and other ad campaigns. It would give you the idea of an estimated budget for your own ad campaigns.
• You may also find which links are bringing them the most traffic.

So these are some of the basics that you can use to improve your SEO.